David Reichert is an equestrian professional, trainer, entrepreneur, and industry innovator best known as the creator of the United Dressage & Jumping Club, commonly known as UDJC. Originally from Germany, Reichert brought his European riding and training background to the United States with a mission to rethink and modernize the traditional horse show experience.
Together with his wife, Karoline Reichert, David relocated to the U.S. in 2019 and became active in the Texas equestrian community, particularly within the hunter/jumper and dressage disciplines. Drawing from years of competitive riding and training experience in Europe, Reichert developed a vision for a more accessible, educational, and horse-centered competitive environment.
That vision led to the creation of UDJC — an organization designed to provide an alternative to traditional equestrian show systems. Under Reichert’s leadership, UDJC focuses on reducing the financial barriers often associated with competitive riding while emphasizing horsemanship, rider development, horse welfare, and community engagement.
Reichert founded UDJC with several core principles in mind:
The organization has gained attention for its innovative approach and willingness to challenge long-standing industry norms. Supporters view UDJC as a refreshing alternative that brings focus back to learning, fairness, and the horse-rider partnership.
In addition to leading UDJC, Reichert has also been associated with the equestrian tack and accessories brand MagicTack, helping expand its visibility within the U.S. equestrian market.
He has appeared in equestrian media and podcasts discussing the future of horse sport, competition reform, affordability in equestrian athletics, and rider education. Through these conversations, Reichert has become known as a forward-thinking advocate for change within the industry.
David Reichert is recognized for his entrepreneurial mindset, direct communication style, and passion for improving the rider experience. His leadership within UDJC reflects a commitment to building a community-oriented organization where riders of all levels can compete, learn, and grow in a supportive atmosphere.
As UDJC continues to expand, Reichert remains focused on creating opportunities for equestrians who are seeking a more balanced, inclusive, and development-driven approach to the sport.
